The market is large enough to test
There are enough reachable companies and business emails to compare segments and offers with meaningful volume.
Qualified B2B leads through managed email outreach.
Polza builds the complete cold-email system: market research, verified contacts, sending infrastructure, segment-specific messaging and qualification of commercial replies.
From $2,500Starting monthly fee
~6,000Contacts per month
5–14 daysTypical launch preparation
Qualified leadsPrimary campaign goal
When email outreach is the right fit.
The best channel depends on market reachability, the people involved in the decision and the context needed to earn a response.
You need fast market evidence
Email makes it possible to test several ICP and message hypotheses before committing to a larger acquisition system.
The buyer can be identified clearly
The product has a defined business owner, commercial problem and next step worth discussing.
Everything needed to run the channel.
Polza combines targeting, data, messaging, operations and qualification so your team receives commercial opportunities—not campaign administration.
ICP and segment map
Three to five initial hypotheses based on product value, market context and buyer role.
Verified contact database
Relevant companies, decision-makers and reachable work emails prepared for the launch.
Sending infrastructure
Domains, mailboxes, authentication and deliverability monitoring configured for controlled outreach.
Segment-specific sequences
Offers and follow-ups written around the business reason each segment might engage.
Reply qualification
We review every response and pass substantive commercial interest to your sales team.
Weekly funnel reporting
Contacts, replies, qualified leads, best-performing segments and next actions remain visible.
From strategy to campaign launch.
We approve the market, message and infrastructure before increasing outreach volume.
- 01
Study the product and market
Align the offer, buyer roles, geography, contract value and realistic reasons to engage.
- 02
Build infrastructure and data
Prepare domains, mailboxes, account lists, contacts and verification.
- 03
Approve hypotheses and copy
Review the first segments, outreach angles and message sequences together.
- 04
Launch, qualify and improve
Launch at a measured volume, handle replies and scale the hypotheses supported by response data.
Results from similar B2B campaigns.
View all case studiesCompare outreach formats.
Start with the clearest route to your buyers. Add a second channel when it meaningfully improves reach or recognition.
Questions before launch.
Is this email marketing?
No. This is targeted one-to-one B2B outreach to selected companies and decision-makers, not a newsletter to an existing subscriber list.
Do you provide the contact database?
Yes. Contact research and verification are part of the managed launch scope.
What happens when somebody replies?
Polza qualifies the reply and passes substantive commercial interest to your team with the relevant context.
Can we start with one month?
Yes. One month is useful for validating the reachable market; two or three months create more room to optimise and scale.
Choose the channel from the market, not from habit.
We will map your audience, reachable contact volume and first campaign hypotheses before recommending a launch format.