Itexus: leads.
Email outreach for a professional development studio selling turnkey FinTech and SaaS projects across the US and Europe.
The challenge.
Find companies with a credible need for an external product-development team across two mature and highly competitive markets.
How the campaign was built.
Each stage had a clear purpose: define the reachable audience, test the message and qualify commercial interest.
- 01
Test more than 16 hypotheses
Compare market, company and buyer-role combinations instead of relying on one broad software-development ICP.
- 02
Build from Apollo data
Create focused contact pools for relevant FinTech and SaaS companies in the US and Europe.
- 03
Personalise from company news
Use recent company developments to give each prospect a specific business reason to engage.
One test wave, visible from send to reply.
This reporting snapshot comes from one campaign wave inside the four-month programme. It shows the operating data behind the work without exposing prospect identities.
More than 16 tested hypotheses and company-news personalisation produced 38 leads in four months.
Build the first hypothesis for your market.
We will map the reachable audience, the best channel mix and a realistic launch scope.