The deal is complex or high-value
The expected contract value justifies several relevant touches and more deliberate account coverage.
One B2B outreach system across email and LinkedIn.
Polza coordinates both channels around the same accounts, hypotheses and qualification process—building familiarity without sending disconnected messages from two separate campaigns.
From $3,500Starting monthly fee
~7,500Contacts per month
5–14 daysTypical launch preparation
Qualified leadsPrimary campaign goal
When email + linkedin is the right fit.
The best channel depends on market reachability, the people involved in the decision and the context needed to earn a response.
Several people shape the decision
Email and LinkedIn provide different routes to commercial, operational and specialist stakeholders inside one account.
One channel leaves reach gaps
Some buyers are easier to reach through corporate email; others are more visible and responsive on LinkedIn.
Everything needed to run the channel.
Polza combines targeting, data, messaging, operations and qualification so your team receives commercial opportunities—not campaign administration.
One shared ICP
Email and LinkedIn use the same target-account logic instead of building disconnected databases.
Coordinated contact routes
Decision-makers are assigned the channel and sequence that best fits their reachability and role.
Email infrastructure
Domains, mailboxes, authentication, verification and deliverability remain managed end to end.
LinkedIn profile operations
Profiles, connection activity and follow-ups support recognition at important accounts.
Unified qualification
Replies from both channels enter one process and are evaluated against the same lead standard.
Cross-channel reporting
The funnel shows which segment, message and route created the commercial response.
From strategy to campaign launch.
We approve the market, message and infrastructure before increasing outreach volume.
- 01
Map accounts and buying roles
Define target companies, decision participants and the likely route to each stakeholder.
- 02
Design the channel sequence
Decide where email leads, where LinkedIn supports and how follow-ups avoid duplication.
- 03
Prepare infrastructure and copy
Build the databases, sender setup and coordinated message logic for both channels.
- 04
Launch one shared funnel
Qualify all responses together and scale the account and channel combinations that work.
Results from similar B2B campaigns.
View all case studiesCompare outreach formats.
Start with the clearest route to your buyers. Add a second channel when it meaningfully improves reach or recognition.
Questions before launch.
Does every prospect receive both channels?
No. The channel route depends on the account, available contact data, buyer role and campaign logic. Coordination is not duplication.
When is email alone enough?
When the market is broad, verified work emails are available and the main task is fast hypothesis validation.
How are replies handled across channels?
They enter one qualification process, so the sales team receives a consolidated view of the account and conversation.
Can we add LinkedIn after an email test?
Yes. A validated email hypothesis can be expanded into a coordinated account strategy when the economics justify it.
Choose the channel from the market, not from habit.
We will map your audience, reachable contact volume and first campaign hypotheses before recommending a launch format.