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Loya: leads.

Email and LinkedIn outreach for a UAE platform that helps companies control corporate, contractual and regulatory deadlines.

leads
campaign period
UAEmarket
Corporate deadline platformclient category
ChannelEmail + LinkedIn
Target audienceUAE corporate service providers, operating companies and partners

The challenge.

Introduce an early-stage legal-operations product to corporate service providers and operational leaders in the UAE.

How the campaign was built.

Each stage had a clear purpose: define the reachable audience, test the message and qualify commercial interest.

  1. 01

    Build three buyer groups

    Target corporate service providers, UAE operating companies and potential strategic partners.

  2. 02

    Lead with deadline risk

    Position the platform around missed obligations, reminders and clear ownership.

  3. 03

    Coordinate two channels

    Use LinkedIn and email to create recognition and qualify interest.

Approved email sequence

The message turns deadline management into operational risk.

This follow-up from the approved sequence explains a recognisable UAE workflow problem before introducing the platform.

Campaign evidencePrivate by design
Excerpt from the approved Loya outreach email sequence
Excerpt from the original Loya follow-up sequence. Sender details are excluded.Original campaign sequence
Campaign takeaway

Five leads were generated in the first month.

Build the first hypothesis for your market.

We will map the reachable audience, the best channel mix and a realistic launch scope.

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