Choose the channel and launch length.

Every plan includes the research, data, messaging, operations and qualification needed to test a real B2B market.

Three launch formats

Three channels. Three launch lengths.

Prices and contact volumes cover the full selected period. Three months gives the campaign room to validate, optimise and scale at a lower effective monthly rate.

01

LinkedIn

from $1,500

Executive audiences and account-level touchpoints.

1 month~1,500 contacts total$1,500
2 months~2,500 contacts total$3,000
3 months~4,000 contacts total$4,200Best value
Every launch includes
  • LinkedIn profile preparation
  • Connection and message sequence
  • ICP and account segmentation
  • Reply qualification
  • Weekly reporting
Discuss LinkedIn
02

Email

from $2,500

Core outbound channel for scalable qualified-lead testing.

1 month~6,000 contacts total$2,500
2 months~12,000 contacts total$5,000
3 months~18,000 contacts total$6,900Best value
Every launch includes
  • Mailbox and domain infrastructure
  • Deliverability setup and control
  • Verified contact database
  • Segment-specific email sequences
  • Reply handling and qualification
Discuss Email
03Widest reach

Email + LinkedIn

from $3,500

Higher-value accounts where recognition across channels matters.

1 month~7,500 contacts total$3,500
2 months~14,500 contacts total$7,000
3 months~22,000 contacts total$9,900Best value
Every launch includes
  • Combined channel logic
  • Email infrastructure + LinkedIn profiles
  • Shared ICP and hypotheses
  • Coordinated reply handling
  • Weekly reporting and scaling plan
Discuss Email + LinkedIn

What every launch includes.

Pricing changes by channel and length. The operating standard does not.

ICP analysis

Buyer, market and sales context

Segmentation

3–5 initial hypotheses

Contact search

Companies and decision-makers

Verification

Reachable business contacts

Hypothesis testing

Offers and sequence angles

Qualified handoff

Interest passed with context

The first 5–14 days build the launch.

We do not switch on a generic campaign on day one. Research, infrastructure, database and offer are approved before scale.

Days 1–2Brief study
Day 3Mailboxes
Days 4–5Hypotheses
Day 6Kickoff
Days 7–8Database
Days 9–10Offer
Days 11–14Approval + launch

How to choose.

The strategy call is part of scope selection, not an upsell after purchase.

Choose LinkedIn when

the reachable audience is executive, narrow and account-led.

Choose Email when

the market has enough verified contacts for scalable hypothesis testing.

Combine both when

the account value justifies coordinated recognition across channels.

What shapes the final launch scope.

The plan is a starting format. We confirm the reachable market and workload before agreeing the launch.

01

Audience size

How many relevant companies and decision-makers can be reached.

02

Geography

Language, data availability and deliverability differ by market.

03

Product complexity

Technical offers need more research and segmentation.

04

Channel mix

Email and LinkedIn require different infrastructure and operating effort.

What changes with time.

The channel defines how we reach buyers. The duration defines how far the learning cycle can go.

01 · 1 month

Validate

Launch the first hypotheses and verify that the audience is reachable.

02 · 2 months

Optimise

Use live replies to refine segments, offers and message angles.

03 · 3 months

Scale

Keep the strongest routes, expand volume and reduce the effective monthly rate.

Best value

Pricing questions.

Are leads guaranteed?

We agree a realistic expected range after reviewing the market. The work is a controlled outbound test, not a fixed-volume media buy.

What happens after a reply?

Polza qualifies the interest and passes the context to your team for discovery, proposal and closing.

Can we start with one month?

Yes. One month is useful for validating a reachable market; longer launches create more room to test and improve hypotheses.

Are tools and infrastructure included?

The listed scope includes the operating setup described in each plan. Any unusual market-specific requirement is agreed before launch.

Not sure which plan fits?

We will map the reachable audience and recommend a realistic first launch.

Book a strategy call