RareMatrix: leads.
Email outreach for an online reputation management company entering the US and European markets.
The challenge.
Find businesses with a visible, current reputation problem rather than approaching a generic list with an abstract service offer.
How the campaign was built.
Each stage had a clear purpose: define the reachable audience, test the message and qualify commercial interest.
- 01
Use public ratings as the signal
Collect relevant companies from Google Maps with ratings below 3.9.
- 02
Connect the signal to the offer
Frame the first contact around an issue the prospect could already verify in public.
- 03
Validate quickly
Track commercial response from the first days and continue once the test KPI was achieved.
The rating signal translated into measurable replies.
The live campaign report records how the signal-led database performed at sequence level. Individual recipients remain private.
The signal-led campaign generated 32 leads in six weeks and the first sale on day three.
Build the first hypothesis for your market.
We will map the reachable audience, the best channel mix and a realistic launch scope.