Proxeet: sales.
A US email-outreach launch for PoE injectors and networking equipment, measured by completed sales rather than lead volume.
The challenge.
Find a profitable route into the US market for a specialised hardware product with a relatively compact first order.
How the campaign was built.
Each stage had a clear purpose: define the reachable audience, test the message and qualify commercial interest.
- 01
Segment technical buyers
Target IT integrators, internet providers, telecom companies and security-system installers.
- 02
Sell the application
Connect the hardware to the prospect’s deployment context instead of leading with a general product catalogue.
- 03
Measure paid demand
Use completed orders to validate the segment and decide whether the channel is ready to scale.
The campaign was tracked beyond opens and replies.
This live reporting view records the outreach activity that led into the first three completed US orders.
Three $150-ticket sales in month one validated the US segments and created a concrete path toward profitable scale.
Build the first hypothesis for your market.
We will map the reachable audience, the best channel mix and a realistic launch scope.