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INXY: leads.

Segmented international outreach for a B2B payment infrastructure product.

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leads
Internationalmarket
B2B payments / FinTechclient category
ChannelEmail outreach
Target audienceB2B companies with cross-border payment and infrastructure use cases

The challenge.

Financial products require precise targeting and a high level of trust before a buyer will continue the conversation.

How the campaign was built.

Each stage had a clear purpose: define the reachable audience, test the message and qualify commercial interest.

  1. 01

    Map payment use cases

    Group companies by cross-border payment context and likely financial owner.

  2. 02

    Build finance-led messaging

    Frame the message around operational payment needs and the recipient's cross-border transaction context.

  3. 03

    Qualify the response

    Count a response as a lead when it shows substantive commercial interest.

Campaign performance from send to qualified response.

The report shows sends, opens, replies and qualified opportunities from the INXY campaign.

INXY campaign report showing sends, opens, replies and opportunities
Sequence-level delivery and response data from the campaign.INXY campaign report
Campaign takeaway

The campaign generated 12 leads for INXY’s international B2B payments offer.

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We will map the reachable audience, the best channel mix and a realistic launch scope.

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