INXY: qualified leads.
Segmented international outreach for a B2B payment infrastructure product.
The challenge.
Financial products require precise targeting and a high level of trust before a buyer will continue the conversation.
How the campaign was built.
Each stage had a clear purpose: define the reachable audience, test the message and qualify commercial interest.
- 01
Map payment use cases
Group companies by cross-border payment context and likely financial owner.
- 02
Build finance-led messaging
Frame outreach around operational payment needs rather than generic platform features.
- 03
Qualify the response
Count only substantive commercial interest as a qualified lead.
A real campaign view, not a reconstructed dashboard.
The reporting export shows aggregate delivery and response behaviour from the live campaign while keeping contact-level information private.
Twelve qualified leads were generated across two campaign periods.
Build the first hypothesis for your market.
We will map the reachable audience, the best channel mix and a realistic launch scope.