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Glue Masters: leads.
A specialised US campaign for professional and industrial adhesive products.
leads
campaign period
USAmarket
Industrial adhesivesclient category
ChannelEmail outreach
Target audienceUS distributors, manufacturers and professional workshops
The challenge.
Reach a narrow audience whose buying decision depends on application context and product consistency.
How the campaign was built.
Each stage had a clear purpose: define the reachable audience, test the message and qualify commercial interest.
- 01
Segment by use case
Group accounts around manufacturing, workshop and professional adhesive needs.
- 02
Use technical relevance
Lead with the application and operational reason to consider the product.
- 03
Route qualified replies
Pass interest with company and use-case context attached.
Original campaign report
A specialised audience, measured in the live campaign.
The campaign export shows the aggregate delivery and response data used to manage the US test.
Campaign evidencePrivate by design
The campaign generated 15 leads in six weeks.
Build the first hypothesis for your market.
We will map the reachable audience, the best channel mix and a realistic launch scope.